Aug 7th, 2018
Surat, India–Dharmanandan Diamonds Pvt. Ltd., has entered an exclusive agreement with master diamond cutter, educator, and designer Mike Botha to globally expand the business opportunities of the Sirius Star® diamond collection. Botha is the creator of the Sirius Star. This exclusive licensing partnership consists of the seven patented diamond shapes: Sirius Star 80 Round, Sirius Star 100 Round, Sirius Star Cushion, Sirius Star Cushion 100, Sirius Star Square, Sirius Star Octagon and Sirius Star 88 Round. All are registered trademarks of Sirius Star.
“This exceptional line-up for proprietary shapes gives us an opportunity to transform how we scale our business in the Special Cut segment, allowing us to reach more people around the world faster, while also enhancing the experience we offer to our customers,” said Sandip Patel, director, DDPL. “I am so excited to start using the Sirius Star® range of diamonds under DDPL Brand. These are indeed the brightest diamonds I’ve ever seen. For our customers who have been trying to decide between visual beauty and light performance, this is the choice for them.”
Botha added, “I am very pleased with our exclusive agreement with Dharmanandan to cut Sirius Star® diamonds for global distribution. This is a tremendous milestone for the Sirius Star brand as Dharmanandan has the depth of expertise and global reach to carry the brand in adequate inventory in all the sizes and clarity necessary for successful distribution. We look forward to an exponential growth phase without neglecting our independent jewelers who have been fiercely loyal to the brand to date.”